Resources for market research teams
Practical guides, methodology deep-dives, and product updates on AI survey coding, open-ended analysis, and tracking studies.
AI Open-End Coding: How It Works and Where It Breaks
How AI codes open-ended survey responses step by step, the five failure modes that survive a demo, and what to check before trusting a codeframe.
Open-End Coding in Market Research: A Working Guide
What open-end coding means in commercial market research: codeframes, multi-coding, waves and deliverables, and how it differs from academic qualitative coding.
Survey Coding: The Complete Guide for Market Researchers
Learn what survey coding is, why it matters for market research, and how AI is transforming the open end coding process.
4 AI Agents + Expert Review: Research-Grade Coding
Preparation, Classification, Review, Refinement — how four specialized AI agents plus your expert review deliver consistent open-end coding at scale.
Why Your NPS Analysis Doesn't Drive Action (2026)
Why NPS verbatims rarely lead to clear decisions — and how multi-coding, consistent codebooks, and AI turn them into drivers you can act on.
How to Code Qualitative Survey Data: Complete Guide (2026)
Learn how to code qualitative survey data with rigor and speed. Step-by-step guide to codebooks, themes, and AI-assisted analysis.
NPS Verbatim Analysis: From Comments to Drivers (2026)
Turn NPS open-ended feedback into decisions. How to code verbatims, group them into drivers, and quantify what actually moves your score.
Bot and Fraud Detection in Surveys: Practical Guide (2026)
Spot bots, duplicate panelists, and low-effort answers before they reach your tables. Detection signals, thresholds, and what to do with flagged cases.
How to Keep Codebook Consistency Across Waves (2026)
Keep coding consistent across waves of tracking research. Practical guide to codebook versioning, drift control, and audits.
Export Coded Survey Data to SPSS, R and Python (2026)
Get coded data out cleanly: .sav value labels, encodings that survive accents, and multi-response layouts that don't break your tabs.
How to Code Multi-Language Survey Responses (2026)
Code open-ended responses across languages without losing accuracy. Practical guide to translation, normalization, and consistency.