The "why" behind every NPS score.
Multi-coding, per-code sentiment, and Customer Journey frameworks give you the real drivers behind promoters, passives and detractors — ready to cross-tab with your scores.
Simulated example using preset responses and timers. Counts, speed, ETA and confidence values are illustrative, not live results or a performance benchmark.
Understand why they're promoters, passives or detractors.
The Customer Journey framework applied to NPS generates categories like Trust and Recommendation that a purely data-driven analysis misses.
AI does the first pass. Your team decides at the five moments that matter.
- 01 · Your teamBefore a credit is spentYou confirm the column plan — what gets coded and how — before a credit is charged. In express mode, if you upload a .sav and every column is high-confidence, the plan goes through on its own.
- 02 · Your teamBefore codingYou review and edit the codebook: merge, rename and set the threshold for opening new codes. Your client can approve it through a link, commenting code by code.
- 03 · Your teamAfter codingAI flags what's uncertain by confidence and your team corrects it. Proposed codebook changes land in a shared inbox, where they can be assigned to a person, approved or dismissed.
- 04 · Your teamEvery waveYou confirm each wave before credits are spent, with the same codebook and code numbers; new codes arrive as proposals for your approval. In express mode, the wave codes without asking.
- 05 · Your teamAlwaysEvery correction is logged — who, before and after — and used when coding later waves of the same study.
It doesn't replace your team: it empowers it. Your people review only what's uncertain.
Under the hood: a chain of AI steps on Anthropic's Claude models that builds the codebook, codes every response and proposes new codes for your team to approve. Your data doesn't train models.
Built for researchers, not data scientists.
Every layer understands your context: study type, framework, industry, language. Output follows market research conventions.
One-time payment. Credits never expire.
Same features across every pack. The only thing that changes is price per credit — the larger the pack, the lower the cost.
Code your first 250 responses, free.
No credit card. No onboarding. Upload your file and watch the multi-layer pipeline produce a professional codebook in minutes.